How to plan a Black Friday campaign with AI

Decide the offer before anything else

Every video, image and caption in the campaign repeats the same offer, so settle it first. Write it as one plain sentence a shopper would understand in two seconds, such as '30% off everything until Monday night' or 'free gift with every order over $50'.

Check the numbers too. A discount that looks good on an ad but loses money on every order isn't a campaign you want to scale.

• What exactly is the deal, and which products does it cover?
• When does it start and end, including the time zone?
• Is there a limit, such as stock, a code or a minimum order?
• What should people do next: visit the shop, use a code, join an early access list?

Map the campaign into simple phases

Most Black Friday campaigns follow the same rhythm. Planning it as phases tells you how many assets you need and what each one should say.

• Teaser, a week or two before: hint that a sale is coming and invite people to sign up or follow.
• Launch day: the full offer, clear and bold, on every channel.
• Reminders through the weekend: best sellers, gift ideas, customer favourites.
• Cyber Monday: a final push or a new offer for anyone who waited.
• Last chance: a short countdown message before the sale ends.

Make one brief, then many assets

Write a short brief once: the product or range, the offer, the audience, the tone and the platforms. Reuse it for every generation so the whole campaign looks and sounds like one brand rather than a set of unrelated posts.

Then generate in batches by phase. A vertical video and a few square images for the teaser, more product-focused images for launch day, and short reminder clips for the weekend.

Size everything for where it will run

The same offer needs different shapes on different platforms. Vertical 9:16 suits TikTok, Instagram Reels, Stories and YouTube Shorts. Square 1:1 and portrait 4:5 work well in Instagram and Facebook feeds. Landscape 16:9 fits YouTube and many websites. Generating each shape directly usually looks better than cropping one image to fit everything.

Write copy that leads with the deal

During a sale, people scroll fast. Put the offer in the first line of the caption and in the headline of every ad, and keep the rest short. Add the end date so there is a reason to act now.

Hashtags help a little on some platforms, but they won't carry a weak post. Spend more time on the hook than on the hashtag list.

How to do it in Qevio

In Qevio's AI Campaign Generator you describe the product and the offer once, choose a goal such as Sales or Launch, pick a style and a format, and Qevio generates a short video, product images, titles, descriptions, keywords, hashtags, captions, ad content and a CTA together. Your Brand Kit keeps the colours and tone the same across every run, and Projects keep the whole campaign in one place.

You see the credit estimate before anything runs. If you only need part of the campaign for a phase, such as just the visuals for a teaser or just the copy for a reminder email, choose only those outputs.

Check before the sale goes live

Review everything a day or two before launch, not the morning of the sale.

• Do the products in every image and video look like the real ones?
• Is the offer, code and end date the same everywhere?
• Does every asset fit its platform, with nothing important hidden under buttons or captions?
• Do the links go to the right sale page, and does that page show the same discount?

Questions

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