How to make Facebook ad creatives with AI
On Facebook and Instagram, the image or video is usually the first thing people notice, before they read a word of your ad. AI tools make it quick to produce several creatives so you can test which one works. This guide covers how to plan the angle, which shapes to make, how to write the ad text and what to check before the ad goes live.
Pick one angle per creative
Each creative should make one point. Decide what that is before you generate anything, and make a separate creative for each angle you want to test.
- Product: the item itself, clear and attractive.
- Problem and solution: the frustration first, then the product that fixes it.
- In use: someone using the product in everyday life.
- Offer: a launch, a discount or free shipping, stated plainly.
Make the right shapes
Ads appear in different places, such as the feed, Stories and Reels, and each place suits a different shape. Square 1:1 and portrait 4:5 suit feeds, and vertical 9:16 suits Stories and Reels. Check Meta's current ad specifications for each placement you plan to use.
Keep the product and any key text away from the very top and bottom of vertical creatives, where buttons and captions can cover them.
Write the ad text with the creative
The creative and the text work as a pair. The primary text sits above the image, the headline sits below it, and the button tells people what to do. Write them to match the angle of each creative.
- Primary text: lead with the benefit or the problem in the first line.
- Headline: a few words that back up the image.
- Call to action: one clear next step, such as shop now or learn more.
Test several versions
It is hard to predict which creative will work best, so make a few and let the results decide. Change one thing at a time, such as the angle, the setting or the headline, so you can tell what made the difference.
Keep the versions that perform and make new variations of them, rather than starting from scratch each time.
How to do it in Qevio
In Qevio's AI Image Generator, describe the creative, pick a style such as clean studio, bold or UGC / creator, and choose 1:1 square, 4:5 portrait, 9:16 vertical or 16:9 landscape. Generate 1, 2, 3, 4, 6 or 8 images at once to compare angles, and attach a JPG, PNG or WebP reference up to 10 MB if you have one. For product shots, Product Ad mode is designed to keep your product accurate and central.
The AI Caption & Hashtag Generator writes ad content, headlines and calls to action for Facebook and Instagram, matched to a goal such as sales, traffic or launch. To make the images, a video and the ad text together from one prompt, use the AI Campaign Generator. You see the credit estimate before anything runs.
What to do outside Qevio
Qevio doesn't run or publish ads. Download your creatives and text, then set up the campaign, audience, budget and placements in Meta Ads Manager yourself.
Review before the ad goes live
Check every creative at the size people will actually see it, on a phone.
- The product looks like the real one.
- Every claim in the image and the text is true and allowed by Meta's advertising policies.
- Text in the image is short and readable on a small screen.
- Nothing important sits where buttons or captions will cover it.
- The creative, headline and call to action all make the same point.
Questions
What size should Facebook ad creatives be?
Square 1:1 and portrait 4:5 suit feeds, and vertical 9:16 suits Stories and Reels. Check Meta's current ad specifications for each placement before you launch.
Can Qevio write the ad text too?
Yes. The AI Caption & Hashtag Generator writes ad content, headlines and calls to action for Facebook and Instagram, matched to your goal.
Does Qevio publish ads to Facebook?
No. You download the creatives and text and set up the ad in Meta Ads Manager yourself.