How to make LinkedIn posts with AI
On LinkedIn, people scroll a feed of work-related posts, so a post needs to be useful or interesting to a professional reader in the first line or two. AI tools can help you write the post and make an image or short video to go with it. This guide covers picking the angle, writing the text, making the visual and what to check before you publish.
Choose an angle your readers care about
Posts that only announce a product are easy to scroll past. Posts that teach something, share a result or tell a short story tend to give readers a reason to stop. Pick one angle per post.
- Lesson: something you learned while building or selling the product.
- Result: a real outcome, stated plainly and accurately.
- Behind the scenes: how the product is made or how the team works.
- Announcement: a launch or update, with why it matters to the reader.
Write the first lines carefully
LinkedIn shows only the start of a long post until someone expands it, so the opening line has to earn the click. Lead with the point, the result or the question, and keep the rest in short paragraphs that are easy to read on a phone.
Finish with one clear next step, such as visiting a page or replying with a question. A few relevant hashtags are enough.
Keep the voice professional and your own
AI drafts can sound generic. Give the tool your brand's tone and real details, such as a customer type, a number you can stand behind or a specific problem, and then edit the draft so it sounds like you.
Add a visual that matches the post
An image or short video makes a post easier to notice in the feed. Square 1:1 and portrait 4:5 take up more of the feed on a phone, and landscape 16:9 suits wider shots. Check LinkedIn's current specifications if you need exact sizes.
Pick a visual that supports the angle: the product in use for a lesson or result, the team or workspace for behind the scenes, or a clean product shot for an announcement.
How to do it in Qevio
In Qevio's AI Caption & Hashtag Generator, name LinkedIn in your prompt and pick a goal such as sales, traffic or launch. It writes the post caption, hashtags and a call to action, and can add titles and ad content for a sponsored post. Save your brand voice in Brand Kit so the tone stays the same from post to post.
For the visual, the AI Image Generator makes 1, 2, 3, 4, 6 or 8 images at once in 1:1 square, 4:5 portrait, 9:16 vertical or 16:9 landscape, and the AI Video Generator makes short clips in the same formats. To make the text, images and a video together from one prompt, use the AI Campaign Generator. You see the credit estimate before anything runs.
What to do outside Qevio
Qevio doesn't post to LinkedIn for you. Download the image or video, paste the text into a new LinkedIn post and publish it from your profile or company page.
Check before you publish
Read the post as one of your customers or colleagues would.
- Every fact, number and claim is true and you can back it up.
- The first line makes the point without needing the rest.
- The text sounds like you, not like a template.
- The image or video shows your real product and nothing looks odd.
- The call to action is clear and there is only one.
Questions
What image size works best on LinkedIn?
Square 1:1 and portrait 4:5 take up more of the feed on a phone, and landscape 16:9 suits wider shots. Check LinkedIn's current specifications for exact sizes.
Can AI write a LinkedIn post in my brand's voice?
Yes. Save your brand voice in Qevio's Brand Kit, then name LinkedIn in your prompt and the AI Caption & Hashtag Generator writes the post in that tone.
Does Qevio publish to LinkedIn?
No. You download the visual, copy the text and publish the post on LinkedIn yourself.