How to make Pinterest pins with AI
People use Pinterest to search for ideas and products they might buy later, so a pin works more like a search result than a social post. AI tools can help you make the image or short video and write the title and description. This guide covers choosing what to pin, making tall visuals, writing for search and what to check before you publish.
Start from what people search for
Pinterest is used a lot for planning, such as gifts, home projects, outfits and recipes. Think about the searches where your product is a good answer, and make each pin for one of them rather than a general picture of the product.
- Idea pins: your product in a room, an outfit or a setup people want to copy.
- Gift pins: the product shown as a present, for a person or an occasion.
- How-to pins: a simple step or tip that uses the product.
- Product pins: a clean shot of the product with a link to its page.
Use tall images and short video
Pins are shown in a grid of columns, so tall images take up more space than square or wide ones. Pinterest recommends a 2:3 ratio for standard pins. Check Pinterest's current specifications if you need exact sizes.
Short video pins can show the product moving or being used. Keep the first seconds clear on their own, because many people watch with the sound off.
Write titles and descriptions for search
Pinterest reads the pin title and description to decide which searches to show it for. Use the plain words a shopper would type, such as the product type, the style and the occasion, and write them as normal sentences rather than a list of keywords.
Link each pin to the page where people can see or buy that exact product, not just your home page.
Make several pins for one product
One product can answer several searches. Different backgrounds, settings and angles let you make a set of pins for one product, each aimed at a different idea, and see which ones people save and click.
How to do it in Qevio
Upload a clear photo of your product to Qevio's AI Product Photo Generator and choose Product Ad mode, which is designed to keep your product accurate and central while it creates studio and lifestyle scenes around it. The AI Image Generator makes 1, 2, 3, 4, 6 or 8 images at once in 4:5 portrait, 9:16 vertical, 1:1 square or 16:9 landscape. Qevio doesn't make 2:3 images, so pick 4:5 portrait, the closest tall format, or 9:16 vertical.
For a video pin, the AI Video Generator makes clips of 5, 10, 15, 20 or 30 seconds in 9:16 vertical or 4:5 portrait (which lengths are available depends on the model). Name Pinterest in your prompt in the AI Caption & Hashtag Generator and it writes titles, descriptions and keywords for the pin. You see the credit estimate before anything runs.
What to do outside Qevio
Qevio doesn't post to Pinterest for you. Download the image or video, create the pin on Pinterest, paste in the title and description, add the link to your product page and save it to a board that fits.
Check before you publish
Look at the pin as a shopper scrolling search results would.
- The product looks like your real product, with no odd details.
- The pin still reads clearly at the small size of a grid column.
- The title and description use words people would really search for.
- Every claim in the text is true.
- The link goes to the right product page and the page works.
Questions
What size should a Pinterest pin be?
Pinterest recommends a 2:3 ratio for standard pins. Qevio makes 4:5 portrait and 9:16 vertical, which are the closest tall formats it offers. Check Pinterest's current specifications for exact sizes.
Can AI write Pinterest pin descriptions?
Yes. Name Pinterest in your prompt in Qevio's AI Caption & Hashtag Generator and it writes titles, descriptions and keywords for the pin, in the brand voice saved in your Brand Kit.
Does Qevio publish pins to Pinterest?
No. You download the image or video and create the pin on Pinterest yourself.