How to make an Amazon product video with AI

Check Amazon's current video rules first

Amazon has its own requirements for product videos, covering things like file format, length, what claims you can make and what can't appear in the video. Which video options you have can also depend on your seller account and marketplace, and the rules change over time.

Before you make anything, read the current video guidelines in Amazon Seller Central for your marketplace. It's much easier to plan around them than to redo a video that gets rejected.

Decide what the video needs to show

A listing video has a different job from a social ad. Shoppers are already interested and want to understand the product before they buy. Think about the questions your customers ask and show the answers.

• Overview: the whole product, turning slowly or seen from a few angles.
• In use: the product doing its main job in a realistic setting.
• Detail: close-ups of materials, buttons, closures or textures.
• Scale: the product next to hands or familiar objects so its size is clear.
• Features: one short shot for each key feature, in a sensible order.

Start from real product photos

Accuracy matters on a product page because shoppers rely on the video to decide what they are buying. Use clear, well-lit photos of the actual product on a plain background as the starting point, and take a separate photo for each angle you want to show.

Never show features, colours, accessories or results the product doesn't have. If something in an AI clip differs from the real product, regenerate it or leave that shot out.

Plan the format and length

Many sellers use landscape 16:9 for listing videos, and square 1:1 can suit other placements. Check Amazon's current specifications for the placement you are making it for.

Plan the video as a series of short shots rather than one long clip. Several 5 or 10 second clips, each showing one thing, are easier to keep accurate and easier to rearrange later.

Write clear, factual prompts

Describe the scene, the movement and the camera, and keep the product description short since the photo already shows it. Plain, factual wording works better than marketing language here.

• Overview: 'the product slowly rotates on a white surface, soft even light, camera still'.
• In use: 'a hand opens the lid and pours coffee beans in, kitchen counter, morning light'.
• Detail: 'slow close-up across the stitched leather strap, shallow depth of field'.
• Scale: 'the bottle sits next to a laptop and a mug on a desk, camera slowly pulls back'.

How to do it in Qevio

In Qevio's AI Video Generator, attach a JPG, PNG or WebP product photo up to 10 MB to use as the first frame on models that support image-to-video, then describe the shot. Choose 16:9 landscape or 1:1 square, a length of 5, 10, 15, 20 or 30 seconds and, where the model offers it, 480p, 720p or 1080p. Product Ad mode is designed to keep your product accurate and central. You see the credit estimate before anything runs, then download each clip or make a variation.

The AI Product Photo Generator can make matching studio and lifestyle images for the listing, and the AI Caption & Hashtag Generator can draft titles, short and long descriptions and marketplace keywords. Edit those drafts to fit Amazon's listing rules before you use them.

What to do outside Qevio

Qevio makes the clips. To turn several shots into one listing video, join them in a video editor, and add any text, music or voiceover there, keeping to Amazon's rules on what can appear. Qevio doesn't upload to Amazon, so export the finished video and upload it through Seller Central yourself.

Review before you upload

Watch the whole video as a shopper would, ideally on a phone as well as a computer.

• The product matches the real one in colour, shape, size and every label.
• Nothing is shown that doesn't come in the box.
• Every claim and on-screen text is accurate and allowed by Amazon.
• The video meets Amazon's current format and length requirements.
• Each shot is clear without sound.

Questions

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